Qualifications

1. 2003: Doctoral Program in Economics Management (Doctor, S3), Universitas Padjadjaran, Bandung,  Indonesia.
2. Graduate Program in Agricultural Economics Management (Master of Science, S2), Universitas Padjadjaran, Bandung, Indonesia,
3. 1988: Undergraduate Program in Economics Management (Bachelor of Science, S1) Universitas Pasundan, Bandung, Indonesia.

Minat Penelitian

Fokus penelitian pada bidang Manajemen Pemasaran, khususnya destinasi pariwisata, daya tarik wisata ; pemasaran Kota terhadap keputusan berkunjung; sosial media marketing.

Jurnal

Nurbasari, Anny ;Lukiyanova, Marina N. and Nguyen, Phong Thanh and Shichiyakh, Rustem A. and Shankar, K. 2019. Role of Social Media in the Succesfull Implementation of Business User Data Management. Opcion, Año 35, N º 88 (2019): 2899-2921.

Nurbasari, Anny and Harani, Hanum, Nisa  (2019) Concept of Marketing Education Services 4.0. In: International Joint Seminar: ‘Indonesian High Education Institution Strategy in Facing the Industrial Revolution 4.0’, November 11, 2019.

Nurbasari, Anny., M.Saputra., Halim, Paisal.,Yusa, Viola De., Siregar, Ramlan., Lilyana, Besti., Suparta,I Wayan.2020. An Analysis of Aligning Supply Chain Management With Business Strategy. Int. J Sup. Chain. Mgt. Vol. 9, No. 3, June 2020.

Nurbasari, Anny ; M. Saputra; Halim, Paisal ; Yusa, Viola De; Siregar, Ramlan ; Lilyana, Besti; Suparta, I Wayan.2020.An Analysis of Aligning Supply Chain Management With Business Strategy. Int. J Sup. Chain. Mgt.  Vol. 9, No. 3, June 2020.

Nurbasari, Anny; Kuswoyo, Chandra; Ariwibowo, Agus; Raharjo, Guntur P. Aji. 2021. Impact of Destination Image, Place Attachment, Tourist Satisfaction on Tourist Loyalty (World Natural Heritage Site and Biosphere Reserve in Komodo National Park). Pal Arch’ Journal of Achaecology of Egypt. Vol. 18. No.4, page 2482-2497.

Badruddin, Syamsiah; Nurbasari, Anny; Yusendra, M. Ariza Eka; Halim, Paisal ; Winata, Andri; Rochadi, EF Sigit; Rumangkit, Stefanus ; Hartono; Widyaningrum, Meiyanti; Fatmasari, Rhini ;Baharuddin ; Sampaleng, Donna.2020. Enterprises supply chain management for development of business. Int. J Sup. Chain. Mgt. Vol. 9, No. 2, April 2020.

Languages

• Indonesia
  Spoken ability: Excellent
  Written ability: Excellent
• English
  Spoken ability: Average
  Written ability: Needs work

Teaching Statement

Membuat suasana belajar yang menyenangkan, ada komunikasi dua arah dan interaktif, materi yang disajikan lengkap dengan contoh contoh sesuai praktek sehingga mudah untuk difahami. Materi kuliah disajikan dalam bentuk POWERPOINT dengan tampilan menarik, disertai dengan video singkat untuk beberapa topik tertentu. Untuk penguasaan materi diberikan tugas berupa kasus dan projek besar untuk 1 semester yang dilakukan secara berkelompok. Ada kuis untuk mereview yang sudah dipelajari.

Courses Coordinated

1. Marketing Management
2. Business research Methods
3. Integrated Marketing Communication
4. Brand Management
5. Service Management
6. International Marketing Management
7. Entrepreneurship
8. E- Bisnis
9. Strategic marketing

Graduate Supervision Statement

Area minat tugas akhir yang diberikan dibidang pemasaran, misalnya Digital Marketing, pariwisata, perilaku konsumen, pemasaran politik dan lain sebagainya