Qualifications

1. 2003: Doctoral Program in Economics Management (Doctor, S3), Universitas Padjadjaran, Bandung,  Indonesia.
2. Graduate Program in Agricultural Economics Management (Master of Science, S2), Universitas Padjadjaran, Bandung, Indonesia,
3. 1988: Undergraduate Program in Economics Management (Bachelor of Science, S1) Universitas Pasundan, Bandung, Indonesia.

Research Interest

Research focus on the field of Marketing Management, especially tourism destinations, tourist attractions; City marketing on visiting decisions; social media marketing.

Journals

Nurbasari, Anny ;Lukiyanova, Marina N. and Nguyen, Phong Thanh and Shichiyakh, Rustem A. and Shankar, K. 2019. Role of Social Media in the Succesfull Implementation of Business User Data Management. Opcion, Año 35, N º 88 (2019): 2899-2921.

Nurbasari, Anny and Harani, Hanum, Nisa  (2019) Concept of Marketing Education Services 4.0. In: International Joint Seminar: ‘Indonesian High Education Institution Strategy in Facing the Industrial Revolution 4.0’, November 11, 2019.

Nurbasari, Anny., M.Saputra., Halim, Paisal.,Yusa, Viola De., Siregar, Ramlan., Lilyana, Besti., Suparta,I Wayan.2020. An Analysis of Aligning Supply Chain Management With Business Strategy. Int. J Sup. Chain. Mgt. Vol. 9, No. 3, June 2020.

Nurbasari, Anny ; M. Saputra; Halim, Paisal ; Yusa, Viola De; Siregar, Ramlan ; Lilyana, Besti; Suparta, I Wayan.2020.An Analysis of Aligning Supply Chain Management With Business Strategy. Int. J Sup. Chain. Mgt.  Vol. 9, No. 3, June 2020.

Nurbasari, Anny; Kuswoyo, Chandra; Ariwibowo, Agus; Raharjo, Guntur P. Aji. 2021. Impact of Destination Image, Place Attachment, Tourist Satisfaction on Tourist Loyalty (World Natural Heritage Site and Biosphere Reserve in Komodo National Park). Pal Arch’ Journal of Achaecology of Egypt. Vol. 18. No.4, page 2482-2497.

Badruddin, Syamsiah; Nurbasari, Anny; Yusendra, M. Ariza Eka; Halim, Paisal ; Winata, Andri; Rochadi, EF Sigit; Rumangkit, Stefanus ; Hartono; Widyaningrum, Meiyanti; Fatmasari, Rhini ;Baharuddin ; Sampaleng, Donna.2020. Enterprises supply chain management for development of business. Int. J Sup. Chain. Mgt. Vol. 9, No. 2, April 2020.

Languages

• Indonesia
  Spoken ability: Excellent
  Written ability: Excellent
• English
  Spoken ability: Average
  Written ability: Needs work

Teaching Statement

Creating a pleasant learning atmosphere and interactive communication. The material is presented complete with examples; therefore, it is easy to understand. Lecture material is presented in the form of PowerPoint with an attractive appearance, accompanied by short videos for certain topics. In order to master the material, assignments in the form of cases and large projects for 1 semester are carried out in groups. There is also a quiz to review things that have been studied.

Courses Coordinated

1. Marketing Management
2. Business research methods
3. Integrated Marketing Communication
4. Brand Management
5. Service Management
6. International Marketing Management
7. Entrepreneurship
8. E-Business
9. Strategic Marketing

Graduate Supervision Statement

I provide final project guidance in the field of marketing, for example Digital Marketing, tourism, consumer behavior, political marketing and many more.