Qualifications

2003-2005    M.M. in Management at Universitas Gadjah Mada, Yogyakarta, Indonesia
1996-2002     S.E. in Management at Universitas Kristen Maranatha, Bandung,Indonesia

Research Interest

My research efforts focus on all areas of marketing management, but specifically the focus is on consumer behavior, marketing communications, and brands.

Journals

Kristiawan, Allen., Gunawan, Ika, and Vinsensius.2018. The Effect of Discounts, Packaging Bonuses, In-Store Displays on Impulsive Purchase Decisions. Jurnal Manajemen dan Bisnis Indonesia.

Kristiawan, Allen., Kurniawati, Kezia., Gunawan, Ika., and Agrippina F Yo., Jessica. 2021. EFFECT OF ONLINE SHOPPING EXPERIENCE ON CUSTOMER PURCHASE DECISIONS (SEGMENT: STUDENTS FACULTY OF ECONOMICS MARANATHA CUSTOMER UNIVERSITY SHOPEE AND JD.ID). Jurnal Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi.

Kurniawati, Kezia., Kristiawan, Allen., Gunawan, Ika., and Honggana., Henwinner., ATTRIBUTE ANALYSIS OF THE PARIS VAN JAVA SHOPPING CENTER BANDUNG TO THE ENGAGEMENT OF VISITORS OF THE PARIS VAN JAVA SHOPPING CENTER BANDUNG.2020 Jurnal Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi.

Languages

• Indonesia
  Spoken ability: Excellent
  Written ability: Excellent
• English
  Spoken ability: Average
  Written ability: Needs work

Teaching Statement

“A happy heart and a comfortable atmosphere make the learning process fun”, that is my philosophy in teaching. That pleasant communication is key in building a learning atmosphere in my classroom. I prepare materials in the form of powerpoint with a template display that is not monotonous and also use learning videos that are made interesting. Quizzes, daily assignments and some case assignments are part of the learning process.

Courses Coordinated

– Management
– Business Communication and Negotiation.
– Marketing Management.
– Marketing Mix.
– Consumer Behavior.
– Marketing Communication.
– Brand Management.
– Strategic Management.
– Strategic Planning and Risk Analysis.
– Marketing Management Seminar.

Graduate Supervision Statement

I provide final thesis guidance in the field of marketing management, specifically topics of consumer behavior, brand image, brand commitment, packaging, marketing mix, social media, product quality and others.