Qualifications

2008                    Master in Management at Universitas Kristen Maranatha, Bandung – Indonesia.
2001-2005          Bachelor in Management at Universitas Kristen Maranatha, Bandung – Indonesia

Research Interest

My research proposal focuses on all areas of marketing management.

Journals

Tjahyadi, Rully Arlan, Lu, Cen., and Fionita , Jeslyn. 2018. HIEDQUAL (High Education Quality) Dan Kepuasan Mahasiswa: Peran Reputasi Universitas Sebagai Variabel Mediasi . Jurnal Manajemen Bisnis Indonesia Vol 5, No.3.

Tjahyadi, Rully Arlan, Kuswoyo, Chandra., Lu, Cen., and Irianto, William. 2021. Pengaruh Edukasi Pelanggan pada Loyalitas Pelanggan melalui Kualitas Jasa . Jurnal Ilmu Manajemen Vol 9, No. 1.

Lu, Cen., Kuswoyo, Chandra., Abednego, Felicia., and Josephine, Saskia Geovanni. 2021. Pengaruh Faktor Lingkungan dan Pengalaman Belanja Mall terhadap Perilaku Belanja Mall. Jurnal Inspirasi Bisnis dan Manajemen Vol 5, No.1.

Languages

• Indonesia
  Spoken ability: Excellent
  Written ability: Excellent
• English
  Spoken ability: Needs Work
  Written ability: Needs Work

Teaching Statement

Terminology in teaching is to create a comfortable and fun learning atmosphere where there is a two-way communication interaction with the aim of making the material easier for students to understand through the use of interesting PowerPoints accompanied by videos that support learning, assignments in case studies and projects carried out in groups, and quizzes to evaluate and review the material that has been studied.

Courses Coordinated

Marketing Management
Marketing Mix Management
Business Statistics I
Business Statistics II

Graduate Supervision Statement

I provide final project guidance in the field of marketing.