Qualifications

2001-2003 :        Master Degree in Industrial Management at Institut Teknologi Bandung, Bandung, Indonesia.

1996-2000 :        Bachelor Degree in Management at Universitas Kristen Maranatha, Bandung, Indonesia.

Sertifikasi

Januari – Maret 2021:         Full Stack Digital Marketing Program, RevoU.

Research Interest

Upaya penelitian saya berfokus pada semua bidang manajemen pemasaran, khususnya saat ini cenderung ke arah digital marketing. Contohnya meliputi: manfaat fungsional dan emosional pada minat beli konsumen, pengaruh desain wesbite dan kepercayaan pada website e -commerce, pengaruh influencer marketing pada keputusan pembelian,  pemasaran kota, soscial media marketing. Fokus penelitian saya adalah digital marketing tools to optimize business of firm.

Journals

Nurbasari A, Kuswoyo C, Aribowo A, dan Raharjo G.P.A, 2021. Impact of destination image, place attachment, tourist satisfaction on tourist loyalty: Komodo National Park. Palarch’s Journal of Archaeology of Egypt.

Tjahyadi R.A, , Kuswoyo C, Lu C, dan Irianto W, 2021. Pengaruh edukasi pelanggan pada loyalitas pelanggan melalui kualitas jasa. Jurnal Ilmu Manajemen Vol. 9 No. 1, Universitas Surabaya.

Kuswoyo C dan Tjahyadi R.A., 2017. Dimensi-dimensi kualitas layanan: pengujian model kualitas layanan dari perspektif Europa. Jurnal Manajemen Maranatha Vol. 7 No. 1, Universitas Kristen Maranatha.

Indriani J dan Kuswoyo C, 2017. Pengaruh city branding pada city image dan keputusan berkunjung wisatawan ke kabupaten Purwakarta. Jurnal Manajemen Maranatha Vol. 7 No.1, Universitas Kristen Maranatha.

Wijaya, G. E., & Kuswoyo, C. (2022). Pengaruh kemenarikan desain website dan kepercayaan konsumen terhadap keputusan pembelian konsumen Shopee. Jurnal Inspirasi Bisnis Dan Manajemen, 6(1), 115–126.

Kuswoyo, C., Lu, C., Abednego, F., Veronica, S. (2022). Peran Citra Merek Dalam Memediasi pengaruh Influencer Instagram Terhadap Niat Beli Produk Pakaian pada Kaum Wanita Generasi Z di Kota Bandung, Jurnal Penelitian dan Aplikasi Sistem dan Teknik Industri (PASTI), 16 (1), 75-89.

Languages

• Indonesia
  Spoken ability: Excellent
  Written ability: Excellent
• English
  Spoken ability: Average
  Written ability: Needs work

Teaching Statement

My teaching philosophy is to make the learning atmosphere fun and interactive. The material is presented accompanied by practice so that it is easy to understand. Lecture material is presented in the form of PowerPoint with templates or layouts that are attractive and not monotonous, accompanied by short videos for certain topics. For some meetings, assignments come in the form of simple cases. There are also large projects for 1 semester which are carried out in groups. Every week there is always a quiz to review the material that has been studied.

Courses Coordinated

• Statistics 1 and Practicum
• Business Economics I
• Market Research
• E-business
• International Marketing Management
• The Indonesian Economy in a global context

Graduate Supervision Statement

I provide final project guidance in the field of marketing, especially in various researches on Digital Marketing and the like, such as online marketing, social media marketing, but also did not cover other marketing fields such as brand image, marketing mix, and so on.