Fakultas Hukum dan Bisnis Digital UK Maranatha

Integrity • Care • Excellence

Dra. Ika Gunawan, M.M.

Dra. Ika Gunawan, M.M.

Bachelor Program in Management Lecturer

NIK: 530043

Lecturer Profile

Dra. Ika Gunawan, M.M.

Bachelor Program in Management Lecturer

NIK: 530043

Lecturer Profile

Qualifications

2005           M.M., in Marketing at Master of Management, Universitas Kristen Maranatha, Bandung, Indonesia.
1986           Dra., in Management at Faculty of Economics, Universitas Katolik Parahyangan.

Research Interest

My research efforts focus on all areas of marketing management, especially when it tends toward consumer behavior.

Journals

Susan, M., Winarto, J., Gunawan, I., Estudios de Economia Aplicada, Scopus, 2021, Development of Service Quality Model as Determinants Toward Banking Performance.

Tanubrata, M., Gunawan, I., MATEC Web of Conferences, Scopus, 2018, Procurement Management/Material Supply on Construction Projects.

Languages

  • Indonesia
    Spoken ability: Excellent
    Written ability: Excellent
  • English
    Spoken ability: Average
    Written ability: Needs work

Teaching Statement

My teaching philosophy is to encourage progress by creating a conducive learning atmosphere and active involvement of students in the classroom.

Courses Coordinated

Management
Marketing Management
Marketing Mix Management

Graduate Supervision Statement

I provide final project guidance in the field of marketing, especially in various studies on consumer behavior.

Qualifications

2005           M.M., in Marketing at Master of Management, Universitas Kristen Maranatha, Bandung, Indonesia.
1986           Dra., in Management at Faculty of Economics, Universitas Katolik Parahyangan.

Research Interest

My research efforts focus on all areas of marketing management, especially when it tends toward consumer behavior.

Journals

Susan, M., Winarto, J., Gunawan, I., Estudios de Economia Aplicada, Scopus, 2021, Development of Service Quality Model as Determinants Toward Banking Performance.

Tanubrata, M., Gunawan, I., MATEC Web of Conferences, Scopus, 2018, Procurement Management/Material Supply on Construction Projects.

Languages

  • Indonesia
    Spoken ability: Excellent
    Written ability: Excellent
  • English
    Spoken ability: Average
    Written ability: Needs work

Teaching Statement

My teaching philosophy is to encourage progress by creating a conducive learning atmosphere and active involvement of students in the classroom.

Courses Coordinated

Management
Marketing Management
Marketing Mix Management

Graduate Supervision Statement

I provide final project guidance in the field of marketing, especially in various studies on consumer behavior.

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