Fakultas Hukum dan Bisnis Digital UK Maranatha

Integrity • Care • Excellence

Kezia Kurniawati Nursalin, S.E., M.B.A.

Kezia Kurniawati Nursalin, S.E., M.B.A.

Bachelor Program in Management Lecturer

NIK: 520186

Lecturer Profile

Kezia Kurniawati Nursalin, S.E., M.B.A.

Bachelor Program in Management Lecturer

NIK: 520186

Lecturer Profile

Qualifications

2003-2007     Bachelor Degree in Economic Management at Maranatha University- Indonesia
2007-2009     Master Degree in Strategic Marketing Management at Bandung Institute of Technology – Indonesia

 

Research Interest

My research focuses on all areas of Marketing Management, particularly Strategic Marketing, E Commerce and Strategic Brand Management.

Languages

  • Indonesia
    Spoken ability: Excellent
    Written ability: Excellent
  • English
    Spoken ability: Average
    Written ability: Needs work

Teaching Statement

As an educator, I realize that our task is not only to lecture material/transfer knowledge, but also to guide students to become individual figures with positive character and behavior. Therefore, besides discussing topics, I also include moral values ​​and leadership in the lecture process through: discussion in groups, good presentations, instilling the value of honesty, a sense of responsibility and building conducive teamwork.

Courses Coordinated

Brand Management
Strategic Planning and Risk Analysis
Work management

Graduate Supervision Statement

The thesis topic area being supervised is focused on the field of Marketing, especially on various research topics related to Strategic Marketing. It includes Marketing Mix, Social Media Marketing, Marketing through e-Commerce and many more.

Qualifications

2003-2007     Bachelor Degree in Economic Management at Maranatha University- Indonesia
2007-2009     Master Degree in Strategic Marketing Management at Bandung Institute of Technology – Indonesia

 

Research Interest

My research focuses on all areas of Marketing Management, particularly Strategic Marketing, E Commerce and Strategic Brand Management.

Languages

  • Indonesia
    Spoken ability: Excellent
    Written ability: Excellent
  • English
    Spoken ability: Average
    Written ability: Needs work

Teaching Statement

As an educator, I realize that our task is not only to lecture material/transfer knowledge, but also to guide students to become individual figures with positive character and behavior. Therefore, besides discussing topics, I also include moral values ​​and leadership in the lecture process through: discussion in groups, good presentations, instilling the value of honesty, a sense of responsibility and building conducive teamwork.

Courses Coordinated

Brand Management
Strategic Planning and Risk Analysis
Work management

Graduate Supervision Statement

The thesis topic area being supervised is focused on the field of Marketing, especially on various research topics related to Strategic Marketing. It includes Marketing Mix, Social Media Marketing, Marketing through e-Commerce and many more.

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